Identity and brand guidelines for a non-profit stable-coin rating brand. Bluechip is a platform to monitor and compare different crypto currencies.

The signmark of bluechip follows a concept of fluid motion, while harboring the shape of a B. The platform inspects crypto currencies also from the perspective of their past, so having a start and an end. The signmark follows that concept in motion and application.

The colors of bluechip are chosen based on its clear relation to the digital realm. A spectrum from blue to violet which can only be displayed using RGB and display solutions.